SHIBUYA CITY

Shibuya City is a remarkable intersection of innovation and tradition, where global trends are born. This dynamic district in Tokyo is celebrated for its influence on fashion, entertainment, and culture, showcasing a seamless integration of contemporary advancements and a profound appreciation for heritage. Its rich diversity reflects the cultural legacies that contribute to the district's unique identity.

For this project, I set out to create a logo that would be adaptable across various platforms, including user interfaces, a character city guide, packaging, and apparel. The typography was intentionally selected to convey the interplay between traditional heritage and contemporary progress, highlighting the city's cultural legacy. Additionally, the color palette was inspired by sushi, a prominent aspect of Asian cuisine that resonates worldwide.

Solo Project